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Privacy Policy

Your privacy matters to us. This policy explains what information we collect, how we use it, and the choices you have. By using wichealth.org, you agree to the terms described below.

The Information We Collect

1. Information you provide

You may give us personal information when you create an account, update your profile, or contact us. This can include your:

  • Name
  • Email address (optional)
  • Phone number (optional)
  • Language preference
  • Educational background (optional)
  • Other basic profile details you choose to provide

If you add your email or phone number, we may use it for account-related communications such as password recovery or follow-up communication related to your lessons.

2. Information provided by your WIC agency with your permission

WIC staff may invite you to create a wichealth.org account or send you educational resources. When they do this with your permission, they may provide:

  • Your phone number
  • Your email address
  • Your WIC ID (may be referred to by different names depending on the state, such as Family ID, Household ID, eWIC ID, or Participant ID)

This creates an invitation record in our system. If you complete registration, the information becomes part of your account. If you do not complete registration, the record remains in a pending state until you register or request deletion.

3. Site activity and technical information

When you visit wichealth.org, our systems automatically collect:

  • IP address
  • Date and time of access
  • Pages visited
  • Browser and device information
  • Error logs and system activity data

This information helps us operate, secure, and improve the site.

We also use Google Analytics to understand how the site is used. We do not use Google’s advertising features or cross-site tracking.

4. Cookies and similar technologies

We use a limited number of cookies to keep the site working:

  • Authentication cookies to keep you logged in
  • Session cookies to maintain your session while using the site
  • Functional cookies (such as language selection and saved food categories in the Food Guide)

These cookies do not store personal profile information.

Categories of Personal Information We Collect

Depending on how you use the site, we may collect the following categories of personal information:

  • Identifiers, such as name, email address, phone number, and WIC ID
  • Program participation information, such as lesson enrollment and completion
  • Internet or network activity, such as IP address, browser type, device information, pages visited, and error logs
  • Preferences and settings, such as language selection and saved food categories

We do not use this information to create behavioral profiles or make automated decisions. Content may be displayed based on your WIC agency or state participation to ensure program accuracy.

Within and across lessons, content may be adjusted based on responses you provide to support the educational experience. We do not use this information to create behavioral profiles, predict outcomes, or make automated decisions that affect your benefits or services.

How We Use Your Information

We use your information to:

  • Create and manage your account
  • Deliver lessons and track your progress
  • Send account-related emails (such as confirmations and lesson completion notices)
  • Monitor site performance and fix technical issues
  • Improve the quality of the education we provide

Some information used on wichealth.org relates to health-adjacent or sensitive contexts, such as pregnancy, breastfeeding, parenting status, or participation in the WIC program. We use this information only to deliver education, support program operations, and meet reporting requirements. We do not use this information for advertising or commercial marketing purposes.

How We Share Information

We do not sell your personal information and do not share personal information for cross-context behavioral advertising. We may share information with trusted service providers who help us operate the site, such as:

  • Web hosting and data storage providers (e.g., AWS)
  • Email and SMS delivery services (e.g., Mailchimp and Twilio)
  • Customer support platforms (e.g., Zendesk)
  • Analytics and error logging tools (e.g., Google)

These providers may only use the information to perform services on our behalf. We may also share information if required by law or to protect the security of our systems.

Program Reporting and Partner Access

We provide aggregated, de-identified reports to WIC agencies to support program administration.

In addition, WIC state agencies and tribal organizations that participate in wichealth may securely access lesson-completion information associated with their own participants, including lesson-level data linked to identifiable users. This access supports program administration, compliance, and reporting requirements.

Partners may only view information for users associated with their state, agency, or clinic and may not use this information for marketing, advertising, or commercial purposes.

How Long We Keep Information

  • We keep user accounts and related data while your WIC agency participates in our service.
  • When a WIC agency ends its participation, we retain associated user data for up to three years, then securely delete it.
  • Invitation and pending-profile records are kept as needed to operate the system. You may request deletion at any time.

Security

We use reasonable administrative, technical, and physical safeguards to protect the information we collect. Although no system can be guaranteed completely secure, we work to maintain the privacy and security of your data.

Your Choices and Right

You may:

  • Update your profile information at any time
  • Request access to or deletion of your personal information
  • Contact us with questions about our privacy practices

To make a request, email help@wichealth.org

U.S. State Privacy Rights

Residents of certain U.S. states, including California, Colorado, Connecticut, Virginia, and others, may have additional privacy rights under applicable state laws. These rights may include the right to:

  • Request access to personal information we hold about you
  • Request correction or deletion of your personal information
  • Opt out of certain data processing activities

wichealth does not sell personal information and does not share personal information for cross-context behavioral advertising.

Requests may be submitted to help@wichealth.org. We may verify your identity before responding.

Analytics Choices and Signals

You may control cookies through your browser settings. Google also provides tools to opt out of Google Analytics.

We do not currently respond to “Do Not Track” signals sent by your browser. Where required by law, we treat Global Privacy Control (GPC) signals as an opt-out of applicable data sharing.

Children’s Privacy

wichealth.org is designed for use by WIC participants and caregivers and is not directed to children under 13.

WIC eligibility may include pregnant or parenting minors. In these cases, information may be associated with a participant’s account as part of WIC program participation. wichealth does not knowingly solicit or encourage independent use of the site by children under 13.

If we become aware that we have collected personal information from a child under 13 outside the context of WIC participation or without appropriate involvement from a parent, guardian, or WIC agency, we will take steps to delete that information.

Text Messaging

wichealth offers optional SMS-based features such as password resets, educational resource messages sent by your WIC clinic, and account invitation messages. These SMS services are covered by a separate SMS Privacy Policy and Terms of Service, which explains how phone numbers are used and how you may opt out of SMS messages.

Governing Law

This Privacy Policy is governed by the laws of the State of Texas, without regard to conflict-of-law principles.

Changes to This Policy

If we update this Privacy Policy, we will post the revised version here. Changes will not affect how we handle previously collected personal information without your consent.

If you have questions about this policy, contact us at help@wichealth.org.

Health Disclaimer

The information on wichealth.org is for educational purposes only. It is not a substitute for medical advice, diagnosis, or treatment from a doctor or other health professional.

Using this website does not create a doctor–patient relationship.

If you have questions or concerns about your health, talk with a qualified health professional. Do not delay seeking medical advice because of something you read on wichealth.org or on a linked website. Following tips or recommendations on this site does not guarantee any specific health outcome.

wichealth.org may include links to third-party websites. We cannot control, endorse, or guarantee the accuracy of information on those sites. Their content may change without notice. We are not responsible for information, opinions, or advice found on third-party sites.

By using wichealth.org, you agree to this Health Disclaimer and our Privacy Policy. We may update these terms at any time. If you have questions about this disclaimer, contact help@wichealth.org.