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SMS Privacy Policy

wichealth is committed to protecting your privacy. This SMS Privacy Policy explains how we collect, use, and protect personal information in connection with our text message–based services (“Service”). This SMS Privacy Policy supplements the main wichealth Privacy Policy and explains how phone numbers and text messaging are handled. For information about other types of data we collect, please see our full Privacy Policy.

By using the Service, you agree to the practices described here.

The Information We Collect

1. Phone numbers you provide directly

You may choose to add your phone number to your wichealth account. If you do, we may use it to send you account-related messages such as password reset links.

2. Phone numbers provided by WIC staff with your permission

Your WIC clinic may send you wichealth educational resources or an invitation to create an account.

To do this, they confirm that they have received your permission and may provide your phone number to wichealth for the purpose of sending those messages.

These numbers are stored securely in an invitation or messaging record. If you later create an account, you may update your phone number at any time.

3. Message delivery information

When we send a text message, we receive standard messaging metadata such as delivery status, timestamps, and the phone number used. We do not collect additional message content beyond what is necessary to deliver the Service.

How We Use Your Information

We use SMS-related information to:

  • Send password-reset messages you request
  • Send a follow-up message with next steps upon completing your nutrition education
  • Send educational resources initiated by WIC staff with your permission
  • Send wichealth account invitation messages initiated by WIC staff with your permission
  • Provide customer support and troubleshoot SMS issues
  • Generate aggregated, non-identifiable usage reports

We do not send marketing, promotional, or advertising messages.

How We Share Information

We do not sell personal information and do not share personal information for cross-context behavioral advertising.

We may share SMS-related information with trusted service providers that help us deliver SMS messages or support our platform. These providers may use the information only to perform services on our behalf.

We may also share information if required by law or necessary to protect the security of our systems.

Data Retention

SMS-related records are retained as needed to operate the Service. If a WIC agency ends participation in wichealth, associated SMS data is retained for up to three years, then securely deleted.

You may request deletion of your SMS-related personal information at any time by contacting help@wichealth.org

Security

We use reasonable safeguards to protect SMS-related information. However, text messages are transmitted through systems operated by mobile carriers and other third parties outside of our control, and we cannot guarantee absolute security during transmission.

Your Choices and U.S. State Privacy Rights

You may opt out of receiving SMS messages at any time by replying STOP to any wichealth message. This will block further messages to that specific phone number unless you reply with UNSTOP.

Residents of certain U.S. states, including California, Colorado, Connecticut, Virginia, and others, may have additional privacy rights under applicable state laws. These rights apply to SMS-related personal information, including phone numbers and message metadata.

Requests to exercise privacy rights may be submitted to help@wichealth.org. We may verify your identity before responding.

For assistance, reply HELP or email help@wichealth.org